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FOR IMMEDIATE RELEASE
MEDIA CONTACT:
Janice Masoud
(408) 935-9870
underthenile@underthenile.com
It's Good for Kids to Play with Their Food
Organic toy manufacturer, Under the Nile, is banking on the idea that if children are introduced
to vegetables during playtime, they are more likely to eat their vegetables at dinnertime.
Milpitas, CA, November 8, 2006 - Under the Nile, manufacturer of organic infant and children's apparel,
recently added new fruits and vegetables to their 100% organic stuffed toy collection called, "Veggin. Out'".
From plump, purple grapes and fist-size bananas to whimsical eggplants and broccoli crowns, every product
is designed to help kids make a positive association with healthy foods.
Getting children to eat their vegetables rivals teething and potty-training on the list of "least fun"
parental experiences. But Under the Nile believes that children are more likely to eat healthy foods
if they have an opportunity to learn and play with them throughout the day. The company encourages
parents to use a process they call, "show, tell, and taste". For example, keep a colander full of
the brightly-colored Veggie Toys on the kitchen counter so they are always accessible for an impromptu
chat on colors and shapes or to let the kids use the smiley-faced characters for imaginative play.
Once the children are enjoying the activity, capitalize on the fun times by serving carrot sticks,
broccoli trees, or other kid-friendly .green. snacks to reinforce the notion that eating vegetables
doesn't have to be a chore.
According to the American Academy of Pediatrics, parents can introduce fruits and vegetables into a baby's
diet as early as six months of age working up to three-to-five vegetable servings a day for a toddler-age child.
Since getting toddlers to do anything against their will can be a daunting task, parents who help children
establish a positive connection to vegetables early will likely fare better than those who wait until the
power struggle begins. Under the Nile's Veggin' Out collection is non-toxic and stuffed with 100% organic,
Egyptian cotton, so it is safe for infants to play with (and chew on!)
About Under the Nile
Under the Nile has been a manufacturer of organic infant and children.s apparel, toys, blankets, and
other accessories for over ten years. All products are made from 100 percent organic, Egyptian cotton
that carries the internationally recognized Demeter certification. Under the Nile clothing is colorful,
comfortable, and designed with a mother.s need for convenience in mind. Products are sold at Whole Foods,
Target, and other specialty stores throughout the United States, Asia, Australia, and Europe.
For additional information:
Telephone: 800-710-1264
Fax: 408-935-8572
E-Mail: underthenile@underthenile.com
Website: www.underthenile.com
Address: 1503 N. Milpitas Blvd. Milpitas, CA 94536
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