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FOR IMMEDIATE RELEASE
MEDIA CONTACT:
Janice Masoud
(408) 935-9870
underthenile@underthenile.com
Five Things You Should Know Before Buying Organic
Organic products are hot right now, but Janice Masoud, of Under the Nile, says consumers
should be educated before buying organic fiber products to avoid confusion.
Milpitas, CA, November 8, 2006 - With over ten years in the organic infant and children's apparel
industry, Janice Masoud, President of Under the Nile, says consumers should be educated before
buying organic products to be sure the goods they purchase are truly organic. Masoud offers these five tips:
1. Only cotton fiber identified as 'certified organic' truly follows an organic process from start to finish-from
planting and growing the cotton to spinning, weaving, dying, and sewing the garment. Products that say,
'natural', 'pure', or 'green', indicate that no toxins, dyes, bleaches, or finishing treatments were applied
to conventional (non-organic) cotton.
2. Clothing made from organic fiber should be washed in an all-natural laundry detergent to maintain the benefits
of buying a chemical-free product in the first place.
3. Organic clothing does not have to be oatmeal-colored or tie-dyed to camouflage the yellow tinge sometimes
indicative of naturally-grown cotton. Hydrogen peroxide is a natural bleaching agent that can be used to
whiten organic fibers and with all-natural, low-impact dyes, organic clothing can be made just as fun and
colorful as mainstream clothing.
4. Don't sacrifice comfort, fashion, or price to buy organic. Although organic textiles are traditionally
quite soft, organic clothing hasn.t always been stylish or cost-effective to buy. But thanks to increasing
consumer interest in organic products, manufacturers are designing clothing that looks as good as it feels
and selling it both in specialty stores and mass merchandisers at an affordable price.
5. For the purist, notions such as buttons and zippers can also be made from organically-friendly elements such
as wood, shell or nickel-free metals.
About Under the Nile
Under the Nile has been a manufacturer of organic infant and children.s apparel, toys, blankets, and other accessories
for over ten years. All products are made from 100 percent organic, Egyptian cotton that carries the internationally
recognized Demeter certification. Under the Nile clothing is colorful, comfortable, and designed with a mother's need
for convenience in mind. Products are sold at Whole Foods, Target, and other specialty stores throughout the United States,
Asia, Australia, and Europe.
About Janice Masoud
A former clothing designer, Janice Masoud founded Under the Nile in 1998, and is a pioneer and proponent of
bringing organic products into mainstream retailers. Masoud travels to Egypt twice a year to oversee production
of her line at Sekem Initiative Farm where she signed on with the supplier because of their commitment to
contributing towards the development of man, community, and the earth. Masoud is well-versed on organic textiles
and is available to speak on the current 'organic trend' in relation to non-food products.
For additional information:
Telephone: 800-710-1264
Fax: 408-935-8572
E-Mail: underthenile@underthenile.com
Website: www.underthenile.com
Address: 1503 N. Milpitas Blvd. Milpitas, CA 94536
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